Advertising fraud has become one of the biggest problems in the industry and the figures leave no doubt.
A study made by the firm CHEQ that has analyzed 4.1 billion ad requests in the United States from 1.2 million websites between October 2018 and February 2019, reveals that 18% of advertising traffic is fraudulent. From this fraudulent traffic, 77% is classified as “sophisticated invalid traffic”, a kind of fraud that uses more advanced methods and is more difficult to detect and eliminate.
The company has detected 570 million sophisticated attacks that used a triple lock that combined domain masking, invalid redirects, and visibility fraud in a coordinated attempt to avoid detection.
Other techniques include spoofing, forgery, and alter of location data. In total, the firm detected and blocked 743 million requests before they were even served.
However, despite the efforts, brands keep on being victims of cybercrime in a continuous manner. In fact, according to CHEQ, brands lose between 20,000 and 50,000 million dollars a year due to fraud.
Some data that show the need for authorities and market agents to collaborate to stop the advance of fraud and cyber attacks, whose complexity can only be countered with tools of equal sophistication, which most companies currently lack. And the thing is, that the war against fraud has only just begun.
To avoid these and other eventualities in trademarks matter, do not hesitate and approach with the best.