Unauthorized use of Trademarks.
In recent days there have been several scandalous and embarrassing cases about service providers and companies that take advantage of the fame or recognition of a registered trademark, to advertise their services or products, without authorization from the owner and seeking to confuse consumers, whether through websites, social networks, advertising campaigns, promotional objects, emails, billboards, banners, brochures, photographs, commercials, videos and countless advertising tools, without seeing that this bad practice causes significant economic damage to the holders of the misused brands due to, for example, the damage to its reputation, the loss of customers and the increase in their production costs, which is why the owners of the violated brands can file suits against those who commit this type of activity.
As the owner of a registered trademark, you have the right to use it exclusively, as well as to authorize third parties to use it, or oppose the use of it, either for products or similar or identical services to those protected by the registered trademark and even in some cases when it is used in products or services that are not the same as that protected by the registered sign, but that when used in them could harm the registered trademark’s fame or prestige.
One of the legal tools available to registered trademark owners for these violations are administrative infringements, which seek to request the authority to stop the unauthorized use of trademarks, that the consumers are led to confusion, error or deception; unfair competition and economic losses for its owner, having as consequence for offenders fines, temporary or definitive closure, and even administrative arrest.
If you are interested in learning about this tool to fight unfair competitors do not hesitate to contact us, at Bandala Diaz Garcia we have the ideal consulting for you.