Unauthorized use of trademark.

In recent days there have been several scandalous and embarrassing cases about service providers and companies that take advantage of the fame or recognition of a trademark to advertise their services or products, without the authorisation of the holder and seeking to confuse consumers, whether through websites, social networks, advertising campaigns, promotional objects, emails, spectacular, banners, brochures, photographs, commercials, videos and endless advertising tools, without considering that this bad practice causes significant economic damage to the owners of the usurped brands. For example, the damage to your reputation, the loss of customers and the increase in your production costs, reasons why the owners of the violated trademarks may bring actions against those who commit this type of activity on the grounds of the unauthorized use of the trademark.

Being the proprietor of a registered trade mark, he has the right to use it exclusively, as well as to authorize third parties to use it or to oppose its use, either for goods or services similar or identical to those protected by the registered trade mark and even in some cases when used in goods or services which are not the same as those protected by the registered sign, but when used in them, the trade mark may be affected by its reputation or prestige.

One of the legal tools with which the owners of registered trademarks have access to these violations (unauthorized use of trademark), are the administrative infractions, which seek to request the authority to stop the unauthorized use of the trademarks, the consumer public is induced into confusion, error or deception, unfair competition and economic losses for its owner, resulting in fines for infringers, temporary or definitive closure and even administrative arrest.

If you are interested in knowing about this tool to combat unfair competitors do not hesitate to consult us, in Bandala | DÍaz | García we have the ideal advice for you.